This job is based in our Marketing Sciences department and mainly involves reporting and good analysis, candidate must also possess marketing knowledge.
Job Description
Creating and planning PPC campaigns across google, and Bing platforms
In-depth knowledge & understanding of all the key features / tools of Google & Bing Ads
Measuring & tracking campaign performance, with special focus on conversions (online & offline)
Effective search ads copy writing
Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations
Follow paid search industry trends and stay up-to-date with new tools and practices
Work experience as an PPC specialist or paid search analyst or similar digital marketing role, along with expertise in Google Analytics
Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush
Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients
Job Specifications
Master's (Preferred) / Bachelors' degree
Strong Reporting & Analytically Skills
Expertise in Google Ads, Bing Ads, MS Excel, Google Analytics
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