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Social Media Customer Service 2.0

Today, it’s no longer an issue of whether or whether not your company should listen to its customers on social media. It all boils down to how well you listen and, more importantly, how well you respond!

According to a new study, 67 percent of consumers have used digital platforms to engage an enterprise seeking assistance. As individuals spend more time on online networking sites, it has become very evident that perhaps the impact of media sites on customer service is rising. At the end of the day, when it comes to enhancing customer loyalty, developing stronger ties with your consumers, social support can pay off big time.

So, if you are seeking some techniques to give excellent customer service on your social platforms then this is the right place for you!!

Here are a few suggestions for providing outstanding social media customer service,

  1. You need support!

Establish social media support policies. Because there are so many various types of clients on social media, so customer service should be able to address unique issues. Your company's ideals should be reflected in these support guidelines. Here are several questions you should ask yourself before you start the task to help you get started,

  • How will you respond to positive compliments?
  • For each channel, what is your optimal response time?
  • What is your procedure for dealing with a variety of customer complaints and escalations?
  • What are the questions and answers you're intending to include?

Be proactive and build templates for frequently asked questions before changing them to guarantee a consistent tone of voice.

  1. Employ the proper tone of voice!

The tone of voice matters the most when it comes to customer service! It can be a struggle though because some sites, limit you to brief messages, making it much more difficult to get tone and nuance correct. The correct tone is determined by your customer, and the best way to achieve it is to match your tone to theirs.

You may practice identifying a few simple signs in any social media message,

  • Are emoticons, bold type, and slang used by the customer? (This is a green signal for you to use yours.)
  • Is it possible that the customer isn't completely fluent in your language? (In this scenario, nuances like slang must be handled with extreme caution.)
  • Does the consumer appear to be irritated? (Increase your empathetic, regretful, and comforting demeanor.)
  1. Start by choosing the best option!

Research and choose the media platform that works best for your business. Now a possibility is that the most effective platform for one firm may be the most ineffective one for the other. The most important thing is to figure out where your clients are ultimately you will only be able to deliver a support experience that is unique to your customers' chosen channel by being present where they are.

  1. Be present – enable real-time assistance!

Time is money, for all customers. According to several surveys, most social media users want an immediate reaction. According to another study, 17% of consumers want a reply within minutes. Now, this can be a tough task to perform, but as a quick answer to such problems, use live chat software to respond quickly. With the use of a direct link, a live chat solution can allow your consumers to start a chat with your support team from your social media channels. When clients click this link, a chat window will open, allowing them to contact your customer service team directly. Happy chatting!

  1. Keep an eye on the mentions of your brand

To presume that your clients are aware of your social media accounts can be chaotic. This can result in a lot of negative reviews and customer service concerns getting unsolved simply because they aren't addressed to you (or your spelling).

  1. Make use of knowledge base.

There are numerous advantages to using a knowledge base for customer service. It can assist you in reducing support tickets, providing faster customer service, and increasing customer satisfaction. Your customers, for the most part, want to utilize it.

Conclusion

You can strengthen your relationships with your consumers and, as a result, develop more loyal customers by providing excellent service on the social networks that they already use. Nowadays, it is critical for organizations to retain a customer-centric approach and reduce churn in order to stay competitive. In the end, loyal clients are the simplest and most cost-effective way to develop your business over time, as well as the only way to survive. So, now that you know the secrets to master the art of being the finest at giving customer service so why don't you put them to good use where they will be appreciated and respected?

life @ ibex.

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