Job Overview
This job is based in our Marketing Sciences department. Content marketer will be writing copy for websites, blogs, social media posts, ads, email outreach and doing research/efforts required for online marketing endeavors.
Job Description
- Search capabilities with basic knowledge using Google operators. Researching viral and competitor content relevant to our niche and websites
- Experience in writing versatile pieces of content encompassing blogs, website content, technical pieces, research papers, guides and promotional emails/ads etc
- Capability to understand technologies related to cable, and tv and write up helpful content
- Writing content optimized for Search Engine/Social Media and suitable to different publishing platforms
- Ability to adapt writing style in accordance with the publishing platforms and tweak content until approved
- Thorough knowledge of content marketing strategies, user funnels, personas etc
- Keyword research capabilities on Google Keyword Planners, Moz, Sem Rush
- The incumbent should have the ability to liaise with team members and work his/her way through the different levels of approvals
- The quest for knowledge and urgency to learn new marketing techniques and technologies is a must
- Content marketer will be writing copy for websites, blogs, social media posts, ads, email outreach, and doing research/efforts required for online marketing endeavors
Job Specifications
- Minimum Bachelor’s degree
- Excellent interpersonal and communication skills
- Proficient in English (Written and Spoken both)
- Good in communication and explaining ideas in a vivid manner with storytelling/writing capabilities
- Command over MS Office/ specifically Excel is mandatory
- Good Analytical and Strategical Skills
- 1 - 2 years of relevant experience